London, 23 June 2026: ASOS brought its Face + Body category to life with the London Lido pop-up, welcoming over 800 customers across two days to an immersive experience designed to help them discover, test and shop the season’s most wanted beauty products in person.
Hosted at East London’s Protein Studios, the Summer Lido combined the feel of a British summer day out with a fully shoppable beauty experience. Customers were invited to explore a curated edit of make-up, skincare and haircare from brands including BIODANCE, Anua, NYX Cosmetics, Coach and Ouai.
The space put discovery front and centre, with guests encouraged to try before they buy and receive tailored advice from beauty insiders, including shade matching and personalised skincare guidance. ASOS.WORLD members also had access to an exclusive masterclass hosted by Benefit Cosmetics.
The pop-up brings to life ASOS’ approach to trend-led beauty, making discovery more inspiring, accessible and relevant for customers.
Bernadette Sullivan, Director of Face + Body at ASOS said:Summer is a time when customers feel more open to experimenting, whether that’s trying a new routine, discovering different brands or finding products that help them feel their best. With the London Lido pop-up, we wanted to bring that sense of fun and discovery into a real-world setting, in a way that feels approachable and easy to engage with.
About ASOS
Founded in 2000, ASOS has 17 million active customers in over 150 markets. We bring fashion lovers around the world the best and most relevant fashion through our unique own brands, including ASOS DESIGN, ARRANGE, COLLUSION, Topshop, and Topman, styled with the most exciting products from local and global partner brands. With our expert in-house design team and agile and flexible commercial model, including ASOS Fulfilment Services, Partner Fulfils, and Test & React, we make the latest trends accessible to all and give customers the confidence to be whoever they want to be.