London, 18 March 2026: ASOS, the global online fashion destination, today announces the appointment of Natasha Jeffers as Managing Director, Global Trading.
Natasha will be responsible for ASOS’ global P&L across the UK, US, EU and Rest of World, bringing together regional trading, pricing and promotional strategy, and storefront optimisation. This newly created role reflects ASOS’ ongoing commitment to customer centric growth and delivering a compelling and cohesive customer experience worldwide.
Natasha brings a strong track record in category leadership, combining customer understanding with insight‑led trading to deliver results across complex multi‑market environments. She joins ASOS from Amazon Fashion, where she spent almost nine years, of which the last four have been in a general manager role, where she has led major growth, operational improvements and cross‑functional transformation across Europe.
Ben Blake, EVP Customer & Commercial, ASOS, said:
Natasha’s appointment strengthens our commercial leadership and underlines our focus on delivering relevant, inspiring customer experiences globally. Her ecommerce expertise, analytical mindset and proven ability to build high performing trading teams will be invaluable as we continue to execute our strategy for sustainable, profitable growth.
Natasha Jeffers commented:
ASOS is where I built some of the most formative years of my career, so returning now is a full circle moment. This is such an exciting time for the business, and I can’t wait to get started helping it write the next chapter, one that keeps the customer firmly at the heart of everything we do and is guided by the insights that help us serve them better.
Natasha will report into EVP Customer & Commercial, Ben Blake.
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About ASOS
Founded in 2000, ASOS has 17 million active customers in over 200 markets. We bring fashion lovers around the world the best and most relevant fashion through our unique own brands, including ASOS DESIGN, ARRANGE, COLLUSION, Topshop, and Topman, styled with the most exciting products from local and global partner brands. With our expert in-house design team and agile and flexible commercial model, including ASOS Fulfilment Services, Partner Fulfils, and Test & React, we make the latest trends accessible to all and give customers the confidence to be whoever they want to be.