adidas Originals x ASOS unveil their latest collaboration launching at the adidas London flagship store and ASOS.com

London, 9 April 2026: adidas Originals x ASOS unveil the latest collection of their exclusive womenswear collaboration, bringing a sharper, style-led evolution to one of ASOS’s most in-demand exclusives. In a partnership first, the adidas Originals x ASOS drop will be available online and at adidas’ London Oxford Street flagship store between 16-21 April.

Following the sell-out success of the first two collections - each marked by standout pieces and high levels of social engagement – the third instalment of adidas Originals x ASOS builds on this momentum, cementing ASOS as a go-to for trend-led sportswear, while bolstering adidas' focus on culturally relevant collaborations that resonate with Gen Z.

This third collection evolves the collaboration – delivering bolder references, elevated textures, and directional head-to-toe styling. Signature 3-stripe statement silhouettes are reimagined by ASOS through a feminine lens, creating a junction for fashion, sport, and style to align. The iconic adidas Firebird tracksuit anchors the collection; evolving through new prints such as polka-dot, gingham, and seasonal pastel and neutral tones. Subtle tailoring adds structure and shape without compromising the classic ease and identity of adidas Originals.

First-drop favourites – such as statement co-ords and elevated outerwear - are revisited in an evolved form with unique details like double waistbands, peplum shapes, and funnel-neck shirting. With heavyweight cotton blends and contrasting trims and fabrications, the cross-seasonal edit thoughtfully intertwines adidas’ athletic heritage with ASOS’ unique design influence.

Vanessa Spence, Executive Vice President, Brand and Creative at ASOS, says: This third collection moves the adidas Originals x ASOS collaboration into a more expressive space, with elevated textures, sharper styling, and more ways for customers to make the collection their own. Bringing the launch into the adidas London flagship store alongside ASOS.com gives this chapter a new dimension and invites even more people in.

Drop 3 of our partnership with ASOS marks a significant step forward in bringing the collaboration into a physical retail environment. By launching the new collection at our London flagship, we are building on the momentum of previous releases while elevating the partnership into a more integrated, immersive brand experience for our consumers. adidas commented.

From 16-21 April, the adidas London flagship store will host an exclusive pop-up of the new adidas Originals x ASOS collection.

Notes to Editors

The third adidas Originals x ASOS collection will be available exclusively on ASOS – on-site and on the app – from 16 April 2026, and in adidas’ London flagship store between 16-21 April 2026.

Range: 27 pieces

Price range: £40 – £130 /€48-€156 / US $50 - US $160

Size range: XS–XXL