adidas Originals and ASOS build on sell-out success with fourth womenswear drop fronted by Ramla Ali

London, UK, 24 July 2026: Following the sell-out success of the first three collections, ASOS and adidas Originals return with Collection 04 of their exclusive womenswear partnership. Fronted by Ramla Ali, the collection is available exclusively on ASOS from 29 July 2026 for ASOS.WORLD loyalty customers, and the 30 July to all customers globally.  

Inspired by the optimism, freedom and spontaneity of late summer, the collection captures the feeling of making the most of the season while looking ahead to what's next. Rooted in adidas Originals' sporting heritage and reimagined through ASOS' British fashion lens, it blends effortless styling, feminine silhouettes and unexpected texture to create a wardrobe designed for wherever the season leads. 

Following the sell-out success of the first three collections, adidas Originals x ASOS continues to build momentum. The previous drop drove a 57% increase in new and reactivated customers compared to the first collection and delivered a 32% uplift in adidas halo sales beyond the collaboration itself, highlighting growing demand for sport-inspired style viewed through a more fashion-led lens.  

Fronting the campaign is Ramla Ali, the professional boxer, model and style icon whose influence extends beyond sport into fashion and culture. Known for her distinctive personal style and modern approach to dressing, Ali brings a perspective that reflects the spirit of the collection: confident, expressive and individual.  

The collection reimagines adidas Originals classics through a softer, more fashion-led perspective. Staying true to the brand's most recognisable silhouettes, familiar tracksuit shapes are refreshed with sculptural proportions, that reflect the shift towards more expressive silhouettes this season. Funnel-neck jackets, windbreakers and sleeveless 3-Stripes track tops sit alongside standout jumpsuits, including a long-sleeve cinched-waist style inspired by the iconic Firebird. Signature ASOS embroidery detailing adds a distinctive finish, while power shoulders, dropped waists and soft structure bring a more directional edge to familiar sportswear shapes. 

Texture plays a central role throughout the collection, with towelling, satin nylon, sateen finishes and sheer layers adding depth and contrast. Track jackets remain a key wardrobe staple and are reinterpreted through bold colour, unexpected fabrication and elevated styling. A palette of bold stripes, primary tones, grounding neutrals and navy creates a collection designed to move seamlessly between everyday moments and more styled occasions. The result feels optimistic, confident and full of possibility.  

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Vanessa Spence, Executive Vice President, Brand and Creative at ASOS, said:The success of the previous collections gave us the confidence to push the partnership further. For this chapter, we focused on a moment we know is important to our customer. The point in the season when they're making the most of summer while looking ahead to what's next. By reinterpreting iconic adidas Originals silhouettes through our British fashion lens, we've created a collection that feels confident, versatile and distinctly ASOS.

Customers can access the collection exclusively on ASOS and virtually try on select styled looks to see themselves (or a virtual model of their choice) in the outfits and share them with friends. The virtual try-on capability, powered by AI fashion plat form AIUTA, is available globally on the iOS app. 

-ENDS-  

Notes to Editors 

The ASOS x adidas Originals menswear collection will be available exclusively on ASOS.com from 30 July 2026.  

Price range: £65-£300 /€78-€360 / $80-$370  

Size range: XS – 3XL