Investors – Our mission is to become the world’s number-one online shopping destination for fashion-loving 20-somethings.

Investors

Our mission is to become the world’s number-one online shopping destination for fashion-loving 20-somethings.

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Our Strategy

Great fashion at great prices. Best-in-class service. Engaging content and experiences. Awesome on mobile.

Our opportunity

We are committed to showing the world that all our achievements over the last 16 years were only the beginning. Our unwavering belief in pushing boundaries is powered by a deep commitment to new technologies and ambitious goals. And our unique understanding of 20-something customers around the world is constantly evolving, while remaining at the heart of everything we do.

Our opportunity

Great fashion, great price

Our in-house ASOS own label sits alongside an expertly curated selection of third-party brands. We believe that fashion is given meaning by what real people wear – we channel this to give our customers exactly what they want, at the best price and quality.

Great fashion, great price

Awesome on mobile

We use the latest technologies to push the mobile shopping experience in bold new directions. Our customers have high expectations – we make sure to stay ahead of them.

Awesome on mobile

Best-in-class service

We want to nurture our relationships with each individual customer as much as possible, not just for friction-free shopping but for a lasting relationship built on the things they care about most.

Best-in-class service

Engaging content and experiences

We understand our customers because so many of us are our customers. Shopping on ASOS is more than a transactional process – we are a relevant, useful and inspiring voice that speaks through engaging, diverse content.

Engaging content

KEY FINANCIALS

£911.5m in revenue.
48.3% gross margin.
£27.3m PBT* *continuing profit before tax and exceptional items.

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