About ASOS: 

Founded in 2000, ASOS has 20m active customers in over 200 markets. We bring fashion lovers around the world the best and most relevant fashion through our unique own brands including ASOS DESIGN, ASOS EDITION, COLLUSION, Topshop, and Topman, styled with the most exciting products from local and global partner brands.

With our expert in-house design team and agile and flexible commercial model, including ASOS Fulfilment Services, Partner Fulfils, and Test & React, we make the latest trends accessible to all and give customers the confidence to be whoever they want to be.
 

Business model

ASOS is a leading global destination for fashion-loving 20-somethings, with 20m active customers in over 200 markets worldwide.

An overview of our Right to Win, leveraging our unique capabilities to drive sustainable profitability. It has four areas: Best product; Destination for style; Compelling & distinct brand; and Competitive convenience. In FY24, we are going Back to Fashion with three key priorities: Most relevant product; Stronger customer relationships; and Reduced cost to serve.