Last week, we took over Electric Cinema in Notting Hill to celebrate the new season. Adwoa sat down with Alva Claire for an intimate conversation about the inspiration behind the campaign, the evolution of Topshop, and what it means to shape culture through style.
The shoot was shot in Clerkenwell by Anya Holdstock and Daniel Wheatley, the campaign brings together expressive silhouettes, rich colour and elevated craftsmanship, all anchored by Adwoa’s unmistakable energy. Styled by Elle Brit, the ‘Le Jardin’ palette of vivid reds, electric blues, lace and sheer textures sets the tone for a season built on bold expression.
The hero of the drop? The balloon trouser: sculptural, confident, and designed to make an entrance. It leads a collection packed with strong shapes, standout accessories and that signature Topshop attitude.
Adwoa has been part of the Topshop story for years, from runway to campaign, and she brings a fresh perspective that perfectly aligns with where we’re taking the brand next.
The first pieces from the Spring Summer 2026 range are live today, with more arriving throughout the season.