26 Jan 2026

Topman x NBA: Behind the Scenes with Jaren Jackson Jr.

Moses Rashid

Global Marketing Director of Topshop

Topshop

When the NBA rolled into town last week, we moved fast to make something special happen. We caught up with Power Forward and Center for the Memphis Grizzlies - Jaren Jackson Jnr - for a shoot with Topman.

Fresh off a Sunday win, Jaren brought his A-game to the camera, styled head-to-toe in Topman looks, including a statement Faux fur zip-through coat and effortless Wool textured cardigan. The products were styled to create a mix of relaxed knits and streetwear elements.

The first posts are live and performing brilliantly on Topman’s Instagram, prompting inbound interest from other sports stars alike in both the UK & US. Huge thanks to everyone who acted quickly to make this happen!

This collaboration is part of our ongoing work to ensure Topman is ingrained in cultural moments happening in the city of London. It follows on from our previous work with the New York Jets to launch a 9-piece collection back in October. The campaign featured players Andre Cisco and Will McDonald.

We’re continuing to explore partnerships that bring fashion and interesting profiles together, so keep an eye out for more collaborations coming soon.

You can shop the full range of products featured here: