Our 2026 Face + Body Advent Calendar launched at the beginning of September, and it's already proving to be one of our biggest beauty stories yet.
ASOS.WORLD members got first dibs, with Tier 2+ customers enjoying exclusive early access before the calendar launched globally. And they didn't hang around... ASOS customers snapped up 7,300 calendars in the first four days. That's over one calendar every minute. To put that into perspective, if you stacked all 7,300 calendars on top of each other, they'd be over ten times taller than the Shard.
Inside the zebra-print box, inspired by both our fashion roots and this season's animal-print trend, you’ll find 25 beauty favourites worth £360, available for £98. This year's calendar packs in 15 full-size products from brands such as Charlotte Tilbury, Gisou, Laneige, Benefit, Elemis, Sunday Riley and some of the biggest names in K-Beauty, including Medicube, Biodance, Anua and haruharu wonder.
Designed to help customers discover new beauty favourites and stock up on everyday essentials, this year's edit brings together premium brands, cult buys and must-have products for every step of their routine. It's beauty discovery, wrapped up in one seriously good-looking box.
Beauty lovers across Europe have been especially quick to get their hands on one, helping make this our biggest Advent Calendar launch yet, with sales already running 85% ahead of last year.