We’re excited to share that we’ve just launched Australian womenswear brand Supre on ASOS - and we’re the exclusive wholesale partner for the UK and EU.
Supre brings easy, trend-led style at accessible prices, with a first drop of 40 pieces including jersey basics, mini skirts and day dresses, all designed with a younger, Gen Z customer in mind.
Part of the Cotton On Group, Supre is all about cool, casual femininity with a strong focus on the latest trends. This launch is another great example of how we’re building momentum with Australian brands on site, and tapping into growing demand for laid-back, trend-driven fashion from the region.
It’s also a big win for our casual trend category, with Cotton On brands continuing to perform strongly and now accounting for a significant share of sales.
More brands, more choice, and plenty to get excited about as we head into summer.