For over 27 years, Farm Rio has been on a mission to bring joy through fashion. Inspired by the colour and energy of the sun-drenched beaches of Rio de Janeiro, their bold, expressive prints and feel-good designs have turned heads and won hearts worldwide. The brand has built a global following rooted in optimism and individuality.
And now, Farm Rio has teamed up with Australian surfwear icons Rip Curl for a 16-piece swim and beachwear collection that celebrates beach culture from every angle. The collaboration combines Farm Rio’s Brazilian heritage and brand DNA of loud prints with Ripcurl’s iconic surf heritage. Launching collections like this supports our strategic focus on growing our premium and aspirational brand offer, while delivering strong, culturally relevant collaboration moments.
From a customer perspective, this collaboration brings together two highly influential brands with a combined Instagram following of 3.1 million. Farm Rio is also stocked by leading luxury and premium retailers including Liberty, Net-a-Porter, MyTheresa and Selfridges, reinforcing the premium credentials of this drop on ASOS.
The drop is a confident, colour-packed edit designed for long beach days and standout summer moments. Hero styles include the all-over floral unitard, a sleek, body-hugging one-piece that transforms every beach stroll into a statement moment and the reversible Farm Rio logo swimsuit, offering two bold looks in one. My personal favourite? The reversible triangle and tie-side bikini, perfect for switching up your look depending on your mood.
Shop the full Rip Curl x Farm Rio collection now – before the waves (and the stock) disappear!