In October, I had the opportunity to speak at TheIndustry.Fashion’s Fashion Retail Reset Summit, held at the Nobu Hotel in Portman Square, and it was an energising and inspiring conversation.
I joined Lauretta Roberts, Founder of TheIndustry.Fashion and former Editor of Drapers, for a keynote conversation exploring how ASOS is evolving the online fashion experience. We talked about how our Third Party Brands team scouts for new brands and grows the right partners for our audience, using a mix of customer insight, trend forecasting, and gut instinct to stay culturally relevant.
I also discussed how our partners love the way we showcase their products and brands through the ASOS lens, and the importance of strong collaboration to maintain brand identity while adding the ASOS touch. Our styling is editorial, trend-led and emotionally resonant, helping customers discover new brands in a way that feels cohesive and inspiring.
The room was buzzing with over 200 retail leaders, and the programme was packed with standout speakers including Lucy Yeomans (DREST), Geoffrey O. Williams (Burberry), Nadine Merabi, and Peter Ruis (John Lewis), who Shazmeen’s my session with a compelling take on retail transformation.
It was a brilliant afternoon of insight, inspiration and connection, which highlighted the work we’re doing at ASOS to stay ahead of the curve.