London Fashion Week always brings a unique energy, but this season felt particularly significant for TOPSHOP.
We began the week by supporting Petra Fagerström's SS27 show, with models wearing TOPSHOP footwear throughout the collection. As an LVMH Prize finalist, Petra continues to champion a distinctive creative vision, and it was exciting to see our Nina, Elodie and Angel heels featured on the runway.
Later that evening, we hosted the official opening party of London Fashion Week to celebrate the launch of our new AW26 denim campaign, Denim, Defined By You. The product showcase spotlighted key silhouettes including the Vintage Straight, the Dillan Baggy and our season hero, the 90s Bootcut.
Guests travelled through London aboard an exclusive Uber Boat by Thames Clippers before arriving at Woods Quay, where friends of the brand including Poppy Delevingne, Kim Turnbull, Stella Jones, Chloe Qisha, Boris Becker, Mackenzy Mackay and Saffron Vadher joined campaign stars Devi Rae and Naima Quinn for an evening celebrating fashion, music and self-expression. As the sun set over the Thames, DJ Fat Tony and Jada-Kai provided the soundtrack to a memorable night.
To close the week, we unveiled a first look at our upcoming collaboration with Talia Byre and British Vogue on her SS27 runway show, TUFF. A partnership rooted in a shared belief in creativity, individuality and making fashion feel relevant and accessible. More to come in October!
Three different moments. One clear direction.
From supporting emerging designers and celebrating our denim heritage to building exciting new creative partnerships, we're continuing to put TOPSHOP at the centre of fashion and culture.
A huge thank you to everyone across the business who helped make it happen.
DJ Fat Tony attends the Topshop London Fashion Week Party
Talia Byre SS27 runway show