Hot on the heels of our Face + Body Advent Calendar, our new ASOS Beauty gifting collection is here, with five Burgundy Perspex Beauty Bags and Beauty Treasures Bags landing just last week.
Think of them as the Advent Calendar’s little siblings: the same burgundy look and feel and the same sense of beauty discovery, but at more accessible price points. It’s The Stylist in action, helping customers cut through the choice with curated edits for different tastes, moments and budgets. Across the full gifting line-up, options range from £12 to £65. They make the perfect gift for friends, family, or anyone looking to treat themselves without committing to a full Advent Calendar.
The F+B team has built the collection around what our customers are actually into, from bestselling and favourite brands to edits inspired by K-Skin, Clean Girl and Party Girl. Check them out here:
- The Pamper Beauty Edit
- The K Skin Beauty Edit
- The Party Beauty Edit
- The Clean Girl Beauty Edit
- The Gourmand Girl Beauty Edit
- Beauty Treasures Edit
- Women's Fragrance Wardrobe
- · Men's Fragrance Wardrobe
AND more is coming, with a Men’s Grooming Bag launching later this month.
When selecting which brands to feature, the team prioritise our best-selling and customer-favourite brands and products. This also helps us negotiate with brands and secure the strongest product offering possible. But why does it matter?
Beauty gifting gives us another route to bring customers into Face + Body. Last year, 14% of gifting-set customers were new to ASOS, while 23% were frequent ASOS DESIGN and Topshop shoppers, showing the opportunity to get our fashion customers discovering beauty too.
So, while we might not be ready to put the decorations up just yet, gifting season at ASOS is officially on.