Today marks the launch of our latest 4505 campaign, designed as a lead-in to our wider Summer activity.
The insight
In summer, plans blend across workouts, socialising and everyday life. Consumers need activewear that works everywhere, not just at the gym, so they can feel confident saying yes to more.
The strategy
This season, 4505 is positioned as the activewear that keeps up: versatile pieces that move with you through workouts, weekend plans and everything in between. It’s about confidence, ease and practicality, without compromising on style.
The campaign overview
- A global campaign running 20–27 April, acting as a lead-in to Summer
- Focused on building awareness of 4505 as a standalone brand
- Designed to support full-price sell-through, with a clear April sales target
The activation
The campaign brings together elevated assets, talent and community moments across organic social, PR, on-site and CRM - telling one consistent story: 4505 is the activewear that moves with you, so you can make the most of every summer moment.