18 Aug 2026

Meet the Seller: Danielle Mass

Our 'Meet the founder’ series has a shiny new sibling...

Say hello to Meet the Seller, where we're getting to know the people behind the brands you see across ASOS. First up: Danielle Mass from remass.

From selling clothes online to building a recognised vintage business and devoted community, Danielle's journey is packed with lessons on backing yourself, growing a brand and staying true to your vision. Expect stories from the early days, insights into sourcing and sustainability, and plenty of inspiration for anyone who's ever had a big idea and wondered, "Could this actually work?"

Spoiler: sometimes it does.

Watch now and meet Danielle.