Meet Adam and Dan, the duo behind CAPO, who turned a simple idea sparked on the way to football training into one of the UK’s fastest-growing menswear brands. From their first batch of hats (that didn’t exactly fly off the shelves…) to a game-changing moment when a footballer was spotted wearing CAPO - putting the brand on the map overnight - their story is all about backing yourself and finding a way.
Fast forward to today, CAPO has gone from grassroots to big leagues, recently ranking 7th on The Times’ list of fastest-growing menswear brands, and they’re only just getting started.
Honest, relatable and full of energy, Adam and Dan share the highs, the hurdles and the hustle behind the brand, all rooted in their love of football and community.
Hit play to hear how it all came together.