With over 3 million members in the UK, the ASOS.WORLD team is focused on creating standout, fashion‑first experiences that reward loyalty and deepen customers’ connection with ASOS.
Last Friday, a group of our ASOS.WORLD members swapped their screens for Regent Street as we invited them to attend Lacoste’s SS26 underwear campaign launch. The evening marked the first of many exciting IRL moments planned for our top members in 2026. These events are a truly differentiating ASOS.WORLD benefit with feedback from members such as “I’ve loved ASOS for 15 years. This evening shows that you love your customers too.”
Hosted at the Lacoste flagship store in London, five A-Listers (and their +1s) joined an evening of drinks, giveaways and an in-store DJ set from Jyoty, topped off with a meet-and-greet with actor and Lacoste brand ambassador Taylor Zakhar Perez.
Quick refresher: What’s been happening in ASOS.WORLD?
ASOS.WORLD is designed to support our broader ambition of creating a truly inspirational shopping experience, and turn one-time shoppers into more engaged, habitual customers through an exciting range of fashion-first benefits.
Following the success of the programme in the UK over the first eight months, we’re now turning our attention to international expansion, so more ASOS customers can benefit from ASOS.WORLD. We launched in the US in December 2025, with Germany and Austria launching very soon.
What’s next for our ASOS.WORLD?
2026 is set to be a big year for ASOS.WORLD. Alongside continued international rollout, we’ve got a packed calendar of standout moments planned - from 24‑hour early access to some of the most exciting drops to more unforgettable IRL experiences.