November marked the return of the GUAP Gala, an experimental award show and gala hosted by GUAP to celebrate creative excellence within the Black community. This year, we teamed up with GUAP as headline sponsor to champion the next generation of creative talent, with the additional ASOS-powered New Creator of the Year Award, proudly presented by Head of Social, PR and Talent, Amy Simon, and awarded to Good Vibes Only.
As headline sponsor, we hosted two tables of talent representing creative excellence within the Black community. Our team were on hand, capturing content and supporting our guests. They even hosted a pre-gala event to ensure our talent arrived in true style, dressed head-to-toe in ASOS.
Speaking of styling, our ASOS stylists supported bringing this year’s theme, “Everything is a Remix”, to life. They worked closely with the event hosts, Ibrahim and Jide, to create bespoke, custom looks and even supported with last-minute finishing touches right before the gala.
From a branding perspective, we ensured every detail was designed to make sure the ASOS presence was felt throughout the night. From bespoke goodie bags and branded napkins on every table, to ASOS slippers for guests to wear at the after-party.
Hosted inside the Natural History Museum, it was a night of celebration and creative excellence. Well done to everyone involved!
