A few weeks after launch, we're still talking about Lioness and for all the right reasons.
The exclusive launch got off to a flying start, with homepage visibility helping introduce the brand to a huge new audience. Product views jumped +755%, while sales grew +339% week on week and +700% year on year.
The response has been impressive across the board. Lioness has climbed to become the #4 wholesale brand across Partner Brands, with the capsule collection quickly becoming a customer favourite. The extra visibility also boosted interest across the wider range, showing strong appetite for the brand beyond the exclusive launch.
What's perhaps most impressive is the scale of the response from a relatively light-touch marketing activation. It shows what's possible when great product, great timing and brilliant cross-functional collaboration come together.
Customers weren't just buying into the trend; they were buying into the brand. From statement denim and cargos to outerwear and matching sets, demand was strong across a range of styles and price points, proving Lioness is resonating with both new and existing customers.
A huge thank you to everyone involved across Buying, Merchandising, Retail, Marketing, Operations and beyond. Launches like this don't happen without a lot of work behind the scenes, and this one has given us plenty to be proud of.