We’re excited to share that ASOS has partnered with Tilting the Lens to co-fund a new white paper focused on making fashion truly inclusive.
The report, Co-designing Adaptive Fashion with the Disabled Community, is now live and packed with insights that can help reshape the industry.
Fashion should be for everyone. Yet, millions of disabled consumers still face barriers to choice, comfort, and affordability.
What’s inside?
Awareness gap: 25% of disabled consumers don’t even know adaptive clothing exists.
Disability tax: Many pay more for essentials and settle for what’s available, not what they want.
Customer loyalty: Get it right and 91% will buy multiples, showing the value of meeting real needs.
Top priorities: Comfort, fit, and functionality lead the way.
The blueprint for change
The white paper calls on brands to:
Co-design with disabled people – not just for them.
Make shopping seamless – think accessible websites, detailed product info, and inclusive delivery.
Scale adaptive fashion – better fit, fabrics, and affordability for all.
This is a meaningful step toward a more inclusive fashion future, and we’re proud to support it.
Want to dive deeper? Download the full white paper here.