We’re excited to share that ASOS has partnered with Tilting the Lens to co-fund a new white paper focused on making fashion truly inclusive.
The report, Co-designing Adaptive Fashion with the Disabled Community, is now live and packed with insights that can help reshape the industry.
Fashion should be for everyone. Yet, millions of disabled consumers still face barriers to choice, comfort, and affordability. This isn’t just a social imperative; it’s a missed opportunity for innovation. The disabled community across the US, Canada, UK, and EU represents $2.6 trillion in disposable income, underscoring the scale and importance of inclusive design.
What’s inside?
Awareness gap: 25% of disabled consumers don’t even know adaptive clothing exists.
Disability tax: Many pay more for essentials and settle for what’s available, not what they want.
Customer loyalty: Get it right and 91% will buy multiples, showing the value of meeting real needs.
Top priorities: Comfort, fit, and functionality lead the way.
The blueprint for change
The white paper calls on brands to:
Co-design with disabled people – not just for them.
Make shopping seamless – think accessible websites, detailed product info, and inclusive delivery.
Scale adaptive fashion – better fit, fabrics, and affordability for all.
This is a meaningful step toward a more inclusive fashion future, and we’re proud to support it.
And that’s just the beginning. We’ve partnered with Tilting the Lens beyond the white paper and are working on an exciting new adaptive fashion range launching next year. This collection is designed with inclusivity at its core, and we can’t wait to share more. Watch this space - big things are coming.
Want to dive deeper? Download the full white paper here.