We’re back and bolder than ever. Following the buzz of our debut drop, on the 30 October we unveiled Collection 02, the next chapter in our collaboration with adidas Originals. This autumn-winter edit fuses adidas’ iconic sport heritage with our instinct for trend-led design and youth culture.
This collection sees us step playfully into the British outdoors, where heritage and classic utility are reimagined through the unmistakable lens of adidas sport. It brings a playful twist to tradition, merging tactile warmth with technical finishes. Think cable knits, brushed textures, and quilted surfaces contrasted with utility nylons, checks and leather. Iconic checks ground the aesthetic, while deep tones of brown, khaki, navy, and burgundy are lifted by vibrant pops of red and blue.
The tracksuit is redefined once again, elevated through intricate embellishments, rich quilting, and heritage-inspired cable knit. Our cotton skirt channels utilitarian cool in this season’s standout khaki, while crushed satins and fluid viscose nylons introduce a sport-luxe aesthetic to tracksuits and the track dress.
From outerwear in leather, suede, checks, and nylon to the debut of soft accessories, AW25 is a celebration of contrasts with expressive style and creative collision.
Shot against raw British industrial backdrops, the campaign captures the energy of modern youth culture, fluid, bold, and unapologetically original. To celebrate, we hosted an exclusive preview event in Manchester, spotlighting local artists and bringing together the region’s creative community for a night of fashion, music, and culture.
Collection 02 represents the continued evolution of our partnership – a fusion of perspectives that feels current, expressive, and culturally relevant.
