Other than Christmas Day, the F+B Showcase is a moment that our ASOSers live for—and this year? It did not disappoint.
We kicked things off with 500 ASOSers getting VIP access to some of our most fabulous brands: Charlotte Tilbury, Uppercut Deluxe, Laneige, Innisfree, Anua, Morphe, Ouai, Sculpted by Aimee, and KGA Fragrance (featuring Roberto Cavalli, Coach, Moncler and Lacoste) in Grounds at GLH. These lucky ASOSers were spoiled with freebies, beauty tips, and even the chance to meet brand experts. A few even walked away with fresh cuts courtesy of Uppercut. Talk about a glow-up!
As day turned to night, the F+B, Loyalty, and Events teams flipped the space to welcome 150 customers, and wow, did they bring the energy. The same incredible brands stuck around to chat with some of our most engaged fans, while Charlotte Tilbury hosted a special masterclass on nailing that perfect glow.
Mocktails, drinks, and canapés flowed, and the excitement was real—one customer even changed her flight just to be there. Now that’s fangirl dedication! The event was a huge success, with brands raving and customers buzzing.
