From sunset-inspired hues to transitional layers, August's WW Heart is all about embracing the final days of summer while looking ahead to the new season.
As a reminder, the Heart is our monthly customer-facing edit across Womenswear and Menswear, showcasing the best of Own Brand and Partner Brands. It brings together fit, price and fashion in a curated way and plays a key role in driving our Quality, Value and Style strategy.
This month also marks the launch of a new addition to the Heart programme: the Mini Heart. Designed to give customers an extra burst of newness between monthly Heart drops, the Mini Heart will spotlight ASOS DESIGN products, with a particular focus on trend and reaction pieces that allow us to respond quickly to emerging styles and customer demand. This month, we brought the Heart and Mini Heart together in a single launch. Going forward, the Mini Heart will arrive two weeks after each main Heart launch, giving each release its own moment to shine.
For August, the theme is Miami Sundown, a modern take on disco glamour.
So, what is this month's theme all about?
Miami Sundown is a modern interpretation of disco glamour, drawing inspiration from the vibrant energy of the late 1970s club scene. Blending fluid femininity, relaxed tailoring and sporty sophistication, the collection is brought to life through rich sunset tones and bright pops of colour. The palette captures the final glow of summer while seamlessly transitioning into autumn.
Where did the inspiration for this collection come from? Were there any key cultural moments?
We were inspired by the street style at SS26 Paris Fashion Week, where many of our favourite A-Listers turned Lingerie & Sportswear into front row luxury.
We’ve taken note of the warmer climate this year when selecting the pieces for this Heart. A good example of this is how we’ve mixed mini lace trim shorts and summery prints back with transitional styling pieces like the lighter jackets and boots, as this creates a nod to Autumn / Winter, but still makes the pieces wearable in this hotter weather.
What are some of the Hero Products for this edit?
We’re loving transitional jackets for this time of year, from new-season windbreakers and funnel-neck styles to softer, draped jersey layers. Cargo and utility details will be key for autumn/winter, with statement embellishment elevating cargo jackets and bringing vibrant pops of colour to dresses.
Topshop pleated funnel neck anorak in stone
ASOS DESIGN modal hooded zip through sports bomber in blue
ASOS DESIGN denim funnel neck jacket in mid blue
For footwear, we have our key slouch boot for the AW and the teams have loved styling the animal prints, specifically the zebra, which have been key in this month’s Heart.
Stradivarius Slouchy open toe stiletto heel leather boot in beige
ASOS DESIGN Hola mid wedge mules in zebra
ASOS DESIGN High-five kitten heel mules in pale blue
Why I love this month's trend
I really love the unexpected blend of rich colours, especially the turquoise blue accent which is the must-have colour of the moment! Seen all over Copenhagen Fashion Week.
Also, the cool new outerwear styles bringing modern wardrobe updates for us all to layer up against the changing elements whilst hanging on to the last heady days of summer.