Last week, we were out in force at Drapers Future of Fashion and Social Summit in London, with both Przemek Czarnecki and Moses Rashid taking to the stage alongside some of the industry’s leading voices.
Across the day, the conversation centred on what’s next for fashion - from the role of technology and AI in shaping better customer experiences, to how brands stay relevant and drive growth in an increasingly complex social media landscape.
Kicking things off, Przemek joined Drapers’ editor Jill Geoghegan for a fireside chat on how we move beyond incremental change to deliver real, meaningful transformation. He shared how we’re thinking about making bold technology bets where they matter most, using data to power better decisions, and balancing innovation with the needs of a fast-moving, always-on business. It was a great opportunity to bring to life the scale of what it takes to evolve while still serving millions of customers every day — and the role our teams play in making that happen.
Later in the day, Moses took to the Commercial Hub stage to talk all things social — giving an inside look at how we’re building a brand that resonates both with longtime Topshop fans and a new generation discovering us for the first time. From the content that’s really connecting with our customers, to how we’re thinking about emerging trends and the future of platforms, it was a confident and practical view of what it takes to stay culturally relevant while driving real commercial impact.
Both sessions sparked strong engagement from the audience, with plenty of discussion around the realities of growth — whether that’s scaling technology, building high-performing teams, or navigating the constant shifts in social and consumer behaviour.
It was great to see ASOS represented across both tech and brand conversations - a reflection of the breadth of expertise across our teams as we shape the future of fashion.