Earlier this month, we brought ASOS to the heart of Aspen with an immersive pop-up at The St. Regis Aspen Resort, paired with some standout nightlife moments at their high-end après ski venue, The Snow Lodge. Aspen has long been one of the most influential winter destinations in the US, so we set out to create a moment that brought fashion, music and culture together and met premium shoppers exactly where they socialise during the peak ski season.
At the hotel, guests could browse our in-room catalogues for "fashion room service" or check out the curated retail space in the hotel, which contained winter-ready and transitional edits. Over at The Snow Lodge, we joined forces with US fashion magazine NYLON to create a mix of style-led moments and après‑ski fun. Music from Kaytranada and Pawsa carried the night, and ASOS fits could be spotted across the crowd.
This is our fourth US experiential pop-up in recent months and reflects our push to reach more customers through impactful real-world experiences. Big shoutout to everyone who helped bring this to life!
