Last week, ASOS 4505 hosted a community run as part of our wider 4505 campaign, bringing the message of socialising, connection, and community powered by movement to life in person. Partnering with ASAP (As Steady As Possible) run club, we created an evening focused on feeling good, moving together, and meeting new people.
Hosted by influencer Polly Newman and delivered with ASAP, the run welcomed some ASOSers as well as members of her community giving people a chance to experience 4505 first-hand. We arrived at Amie Wine Studio in Victoria and were kitted out with official 4505 x ASAP T-shirts before heading out on a 5K route past Buckingham Palace and through Green Park and St James’s Park.
Running through central London was a highlight, especially so close to where thousands of runners would be crossing the London Marathon finish a few days after. Once we returned to the studio, everyone refuelled with wine and soft drinks and had time to chat. It was a great reminder of what the new 4505 campaign is all about: socialising, connection, and community - powered by movement.
Want to see what we got up to? Keep an eye on ASOS socials content from the event and the wider 4505 campaign.