We’re the go-to destination for trend-led fashion that blends quality, value and the best of our own brands and partner brands.
Own Brands | Partner Brands |
Fashionability: Trend authority
| Curation: Desirable mix of brands
|
Our strategy is to lean into what makes ASOS distinctive.
Our unique assortment of the best own brand and partner brand products, styling that helps customers create outfits they love, and increasingly personalised experiences that feel relevant and exciting.
Our strategy
Relevant fashion product
Inspirational shopping experience
We help people discover outfits that fit their world, feel personal, and are easy to shop.
Outfit-based:
Putting fashion into context
Personalised & localised:
Show customers the most relevant assortment for them, in each moment
Easy-to-shop:
Provide a seamless, easy-to-shop experience to drive deeper engagement
Efficient operating model
We manage costs carefully, act with speed, and consistently deliver on our promises.
Cost-effective:
Rigorous in our cost and capital management, releasing resources to reinvest
Fast:
Design and deliver with velocity
Reliable:
Deliver what we promised, how we promised it