Founded in 2000, ASOS has 17m active customers in over 150 markets. We bring fashion lovers around the world the most relevant fashion through our unique own brands, styled with the most exciting products from local and global partner brands.
2000
founded in
17 million
active customers
150+
markets
Our ABCD values have always been at the core of everything we do. They represent what we stand for.
Our business is built on an inclusive culture which encourages passion, enthusiasm and development so you can bring your best self to work. We recognise that it’s our differences which make us stand out from the crowd, giving our ASOSers and customers the confidence to be whoever they want to be.
We’re empowered to try something different with the freedom to fail, turning left when others turn right. We use our voice to drive us forward, speaking up on the things our people and customers care about and challenging the status quo.
We balance leadership with learning, by being comfortable as an innovator and when following in the footsteps of others. Our products and platform are fuelled by creative passion and a deep understanding of our customers, allowing us to empower millions of people around the world.
It takes facts and data to help us make decisions with conviction. It's about doing what we say and owning what we do till it's done and using data to take everyone on the journey with us. It's a strategy that allows us to create an ASOS that's built for future success.
