José Antonio joined ASOS in January 2021 from Portuguese fashion company, Salsa Jeans, where he had held the position of chief executive officer for almost two years. Prior to Salsa Jeans, José Antonio led on commercial strategy for high-profile brands including Esprit, Carrefour Spain and Inditex, during a results-driven 23-year career. He has extensive multichannel experience, having worked across both online and physical retail, with expertise in trading, merchandising, price, and promotion. In his role at ASOS, José Antonio is responsible for leading and driving ASOS’ product and trading strategy globally, encompassing design, sourcing, garment technology, buying and merchandising, global trading, Studios and creative. He oversees product, category and range strategy, pricing and margin, own-label product innovation, and brand partnerships, leading a team of more than 1,000 people.