Collusion was launched in October 2018 and its for the next generation coming of age.

Its street and casual aesthetic has resonated well with customers as they have shifted into more casualstreet wear over the last two years.

Listening to and collaborating with the target Gen Z consumer has been at the heart of the brand strategy from the outset. Leading us to take a fresh approach, with 30% of sales coming from unisex product and the brand being completely animal free.  The brand is the 2nd most searched for brand on ASOS.com, sold in 186 countries in FY21 and on course to become a £1bn brand