Collusion was launched in October 2018 and its for the next generation coming of age.
Collusion' street and casual aesthetic has resonated well with customers as they have shifted into more casualstreet wear over the last three years.
Listening to and collaborating with the target Gen Z consumer has been at the heart of the brand strategy from the outset. Leading us to take a fresh approach, with 30% of sales coming from unisex product and the brand being completely animal free. The brand was the 2nd most searched for brand on ASOS.com, sold in 186 countries in FY21.
