ASOS Design is our core brand in our portfolio, with retail sales of £1.2bn in FY21. ASOS Design caters for all moments of a 20-somethings life, covering all of our consumer types and occasions

ASOS Design is unique in terms of its width & offer in comparison to our competitors &  offers more than 55,000 options per year

ASOS Design is  supported by the sub brands: ASOS 4505 activewear, ASOS Edition occasionwear and the Logo carriers such as Dark Future and Weekend Collective.

The dynamic and reactive buying model we have in place has enabled us to pivot our ranges to reflect the significant shift we have seen in the way our customers live their lives