Working to reduce our impact on the planet

Be Net Zero

We’re on the path to Be Net Zero through decarbonisation targets aligned with the Paris Agreement and verified by the Science Based Targets initiative (SBTi).

Our KPIs:

Reduce Scope 1 and 2 emissions/order by 87% by 2030 vs 2018/19 baseline


Reduce own-brand product emissions/£profit by 58% by 2030 vs 2018/19 baseline


Reduce transportation emissions/£profit by 58% by 2030 vs 2018/19 baseline


Two-thirds of third-party brands (by emissions) signed up to setting targets in line with SBTi requirements by 2025

Be More Circular

With increasing pressure on the planet, the fashion industry needs to move away from a linear take, make, waste model. Through Be More Circular, we will embrace more circular systems – extending the life of garments by making better material choices, using circular design strategies, and engaging with our partners.

Our KPIs:

100% of ASOS own-brand products made from recycled or more sustainable materials by 2030, with pathways in place for prioritising high-impact materials.


By 2023, we’ll publish a public-facing circularity strategy to allow us to embed circular design strategies by 2030.

100% of own-brand packaging made from certified sustainable or recycled materials and be widely recyclable by 2025.


Facilitate programmes for recycling and reuse in key markets by 2030

Download our latest Fashion with Integrity Progress Update (September 2021 - August 2022)