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Why We Do It

Fashion thrives on individuality and should be fun for everyone

We embrace personal style

We get excited by interesting individuals. We’re not interested in creating ‘ASOS Bots’. We’ll never try and dress anyone head-to-toe in a look, or make a direct copy from the catwalk. We’ll always put our own spin on it, and we love it when our customers do, too.



Instagram is our most important social network for engaging with our customers – it has 400m users, and 90% of them are under 35. It’s where our customers live. Equally, we know peer-to-peer styling advice and street style are a huge source of fashion inspiration for our customer. We decided to bring those two things together under the hashtag #AsSeenOnMe.

Customers use the tag to show off their ASOS buys on Insta, or can go further by uploading a picture to our site, linking to the actual products they’re wearing so other customers can get the look. It’s a way for people to show off their creativity and styling nous while helping other customers edit the site and shop for themselves.

124k #AsSeenOnMe looks submitted between Jan-July 2016. 46.3k People following @AsSeenOnMe.

Upload your own!

Fashion should be fun for everyone

We want to throw open the doors of fashion to everyone.We dressed the ParalympicsGB team for Rio 2016 in awesome, bespoke formalwear for the ceremonies. 600 athletes and members of staff wore our outfits, and we couldn’t have been prouder.

We also know that whether you live in a big city, a small town or the middle of nowhere; whether you are tall, petite, curvy, or pregnant; whether you want your jeans extreme super-skinny spray-on or XXL; you still want to look and feel your best. Whoever you are, we’ll bring you the latest trends – and have fun while we’re doing it.

Check out how we worked with ParalympicsGB.

Model Gabi Fresh wears ASOS Curve

ASOS Specialist

We have always been pioneers when it comes to extended sizing. For womenswear, we now have dedicated ranges for Petite, Tall, Maternity and Curve – all at the same price as our main line – which make up 20% of our product mix and all have their own unique content, styling advice and Insiders to inspire our customers.

Plus, watch this space – we will soon be launching even more extended sizing for our menswear collections.