Our History

Brief History

2011 Launched Australian, Italian and Spanish language ASOS sites
2011 Launched iPhone and iPad app
2011 Launched ASOS Fashion Finder
2011 Launched ASOS Facebook Shop
2010 Launched ASOS Marketplace
2010
Launched American, German and French language ASOS sites
2010 Launched ASOS Mobile
2009 Launched ASOS Life
2009 Launched ASOS Designer store
2008 Launched ASOS Outlet
2007 Introduced ASOS own label for men
2007 Launched ASOS Magazine
2006 First UK online store to launch catwalk
2005 Buncefield Fuel Depot explosion closes business for 6 weeks
2005 Launched ASOS Beauty
2004 Introduced ASOS own label for Women
2004 Maiden profit
2001 ASOS PLC Holdings was admitted to AIM on the London Stock Exchange
2000 ASOS launched

Awards History

Oct 2011 Gold award for ASOS Marketplace – The Lovie Awards
Oct 2011 Silver award for ASOS.com and Urban Tour campaign – The Lovie Awards
Oct 2011 Best Use of Social Media - IMRG e-Commerce Awards for Excellence 2011
Oct 2011 International e-Retail - IMRG e-Commerce Awards for Excellence 2011
Oct 2011 Best Large Online Retailer - IMRG e-Commerce Awards for Excellence 2011
Oct 2011 The Online Gold Award (OLGA) - IMRG e-Commerce Awards for Excellence 2011
Oct 2011 E-tailer of the Year – UKFT Export Awards 2011
Aug 2011 Best Online Fashion Retailer, Best Site Design and the ‘I want what she’s got celebrity style’ - Reveal Click to Buy Awards
June 2011 International Solution of the Year - Retail Week Technology Awards
June 2011 Best Social Media Strategy - New Media Age Awards
June 2011 Best Vintage and Best New Fashion Site for ASOS Marketplace - Handbag.com Online Fashion Awards
June 2011 Best Online Only Fashion Site - Handbag.com Online Fashion Awards
Jan 2011 Best Pure Play Etailer - Drapers Etailer of the Year Awards
Dec 2010
Outstanding E-tailer of the Year - WGSN
Nov 2010 Fashion Retailer of the Year - Company Magazine
Nov 2010
Best Online Shopping - Company Magazine
Nov 2010 Best Shoes Under £150 - Company Magazine
Nov 2010 Best Place to Spend under £150 - Company Magazine
Oct 2010 E-Commerce Awards - Best Direct Retailer
Oct 2010 E-Commerce Awards - Best Use of Social Media
Oct 2010 Aim Awards - Company of the Year
Sep 2010 Cosmopolitan Blog Awards - Best Etailer blog
Jul 2010 Best Use of Payroll Giving Award from the Institute of National Fundraising
Mar 2010 Cosmopolitan Fashion Awards - Online Retailer of the Year
Jan 2010 Golden Chariot Award for Delivery Excellence
Dec 2009 Handbag.com Online Fashion Awards 2009 - Best Boutique Site
Dec 2009 User Generated Content Innovation Award - IMRG eCommerce Awards for Excellence 2009
Dec 2009 Best Customer Experience - IMRG eCommerce Awards for Excellence 2009
Dec 2009 Best Pure-Play Retailer - IMRG eCommerce Awards for Excellence 2009
Dec 2009 Online Gold Award (OLGA) for the Best e-commerce Site 2009 - IMRG eCommerce Awards for Excellence 2009
Nov 2009 Drapers Awards 2009 - E-tailer of the Year
Nov 2009 National Business Awards - Grant Thornton Mid-Cap Business of the Year
Nov 2009 Company Fashion Awards - Best place to spend £50
Nov 2009 Company Fashion Awards - Best place to spend £250
Nov 2009 Company Fashion Awards - Best Online Shopping
July 2009 Retail Week Technology Awards - IT Team of the Year
June 2009 IR UK & Continental Europe Awards - Grand Prix for best overall investor relations - companies on small-cap exchange
May 2009 Drapers Footwear Awards - Etailer of the Year
Apr 2009 Growth Company Awards - Aim Company of the Year
Mar 2009 Cosmopolitan Online Fashion Awards - Best Online Retailer
Mar 2009 Cosmopolitan Online Fashion Awards - Denim to Die For
Mar 2009 Cosmopolitan Online Fashion Awards - Best For Bargains
Jan 2009 Drapers Etail Awards - Best Customer Experience
Jan 2009 Drapers Etail Awards - Best Etailer of the Year
Nov 2008 Esquire Awards - Best Credit Crunch Survivor
Nov 2008 Company High Street Awards - Best Online Shopping
Nov 2008 Company High Street Awards - Best Place to Spend £50
Nov 2008 Company High Street Awards - Best Place to Spend £150
Nov 2008 APA Awards - Most Effective Retail Consumer Magazine of the Year
Nov 2008 APA Awards - Integrated Marketing Solution and Digital Activity of the Year
Oct 2008 Aim Awards - Best Performing Share over 5 years
Oct 2008 Aim Awards - Company of the Year
Sep 2008 Maxim Style Awards - Brand of the Year
Sep 2008 Maxim Style Awards - Multiple Brand Retailer of the Year
May 2008 PPA Awards 2008 - Customer Magazine of the Year
Apr 2008 In Style Shopping Awards 2008 - Best Online Shop
Mar 2008 Cosmopolitan Online Fashion Award - Retailer of the Year
Mar 2008 Retail Week Awards 2008 - Online Retailer of the Year
Nov 2007 APA Awards - Most Effective Retail Consumer Publication
July 2007 Business XL - Growth Company of the Year
July 2007 Business XL - Company of the Year
May 2007 The Drapers Footwear Awards - Etailer of the Year
Apr 2007 getlippy.com Fashion Awards - Best Online Shopping
Mar 2007 Retail Week Awards 2007 - Online Retailer of the Year
Nov 2006 Drapers Awards 2006 - E-tailer of the Year
Oct 2006 Company High Street Awards - Best Online Shopping
Oct 2006 AIM Awards - Best Communication
Feb 2006 More Magazine Fashion awards - Most Addictive Online Shopping Site
Nov 2005 Drapers Awards 2005 - E-tailer of the Year
Mar 2005 Retail Week awards - Rising Star of the Year
Feb 2005 More Magazine Fashion awards - Most Addictive Online Shopping Site
Feb 2005 More Magazine Fashion awards - Must Have Partywear
Oct 2004 AIM Awards - Best Performing Share
Sep 2002 E-Commerce Awards - Highly Commended
Mar 2002 Retail Week Awards - Best Newcomer Finalist
Dec 2000 Voted 'Best Trendsetter' by Sunday Times

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Our People

Passionate about our people

Our vision is to create a place our people want to be, where they can innovate together whilst playing an integral part of the ASOS success story.

Share Price

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Change: -80.00p (-4.19%Share trend is downwards)

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ASOS plc trade on the AIM. (Symbol: ASC)