Our strategy

Fashion with Integrity is our programme for managing sustainability and corporate responsibility at ASOS.

First launched in 2010, Fashion with Integrity was refreshed in 2021 with the introduction of four goals: Be Net Zero, Be More Circular, Be Transparent, and Be Diverse. While not a full view of all our work in this area, these goals are a key tool in managing and prioritising our activity across People and Planet. Our latest Progress Update covers performance against these goals (covering the period September 2021 - August 2022).

Read our Fashion with Integrity FY22 Progress Update

We are currently reviewing and where necessary revising our FWI goals and KPIs. This will ensure we are remaining true to our Fashion with Integrity programme, while being transparent on our progress using the most relevant metrics. The revised FWI programme is due for publication in FY24.

A summary of our activity throughout FY23 and our TCFD disclosure can be found in the annual report, from page 16.

Read the ASOS FY23 Annual Report