| Jul 2010 | Best Use of Payroll Giving Award from the Institute of National Fundraising |
| Mar 2010 | Cosmopolitan Fashion Awards - Online Retailer of the Year |
| Jan 2010 | Golden Chariot Award for Delivery Excellence |
| Dec 2009 | Handbag.com Online Fashion Awards 2009 - Best Boutique Site |
| Dec 2009 | User Generated Content Innovation Award - IMRG eCommerce Awards for Excellence 2009 |
| Dec 2009 | Best Customer Experience - IMRG eCommerce Awards for Excellence 2009 |
| Dec 2009 | Best Pure-Play Retailer - IMRG eCommerce Awards for Excellence 2009 |
| Dec 2009 | Online Gold Award (OLGA) for the Best e-commerce Site 2009 - IMRG eCommerce Awards for Excellence 2009 |
| Nov 2009 | Drapers Awards 2009 - E-tailer of the Year |
| Nov 2009 | National Business Awards - Grant Thornton Mid-Cap Business of the Year |
| Nov 2009 | Company Fashion Awards - Best place to spend £50 |
| Nov 2009 | Company Fashion Awards - Best place to spend £250 |
| Nov 2009 | Company Fashion Awards - Best Online Shopping |
| July 2009 | Retail Week Technology Awards - IT Team of the Year |
| June 2009 | IR UK & Continental Europe Awards - Grand Prix for best overall investor relations - companies on small-cap exchange |
| May 2009 | Drapers Footwear Awards - Etailer of the Year |
| Apr 2009 | Growth Company Awards - Aim Company of the Year |
| Mar 2009 | Cosmopolitan Online Fashion Awards - Best Online Retailer |
| Mar 2009 | Cosmopolitan Online Fashion Awards - Denim to Die For |
| Mar 2009 | Cosmopolitan Online Fashion Awards - Best For Bargains |
| Jan 2009 | Drapers Etail Awards - Best Customer Experience |
| Jan 2009 | Drapers Etail Awards - Best Etailer of the Year |
| Nov 2008 | Esquire Awards - Best Credit Crunch Survivor |
| Nov 2008 | Company High Street Awards - Best Online Shopping |
| Nov 2008 | Company High Street Awards - Best Place to Spend £50 |
| Nov 2008 | Company High Street Awards - Best Place to Spend £150 |
| Nov 2008 | APA Awards - Most Effective Retail Consumer Magazine of the Year |
| Nov 2008 | APA Awards - Integrated Marketing Solution and Digital Activity of the Year |
| Oct 2008 | Aim Awards - Best Performing Share over 5 years |
| Oct 2008 | Aim Awards – Company of the Year |
| Sep 2008 | Maxim Style Awards - Brand of the Year |
| Sep 2008 | Maxim Style Awards - Multiple Brand Retailer of the Year |
| May 2008 | PPA Awards 2008 - Customer Magazine of the Year |
| Apr 2008 | In Style Shopping Awards 2008 - Best Online Shop |
| Mar 2008 | Cosmopolitan Online Fashion Award - Retailer of the Year |
| Mar 2008 | Retail Week Awards 2008 - Online Retailer of the Year |
| Nov 2007 | APA Awards - Most Effective Retail Consumer Publication |
| July 2007 | Business XL - Growth Company of the Year |
| July 2007 | Business XL - Company of the Year |
| May 2007 | The Drapers Footwear Awards - Etailer of the Year |
| Apr 2007 | getlippy.com Fashion Awards - Best Online Shopping |
| Mar 2007 | Retail Week Awards 2007 - Online Retailer of the Year |
| Nov 2006 | Drapers Awards 2006 - E-tailer of the Year |
| Oct 2006 | Company High Street Awards - Best Online Shopping |
| Oct 2006 | AIM Awards - Best Communication |
| Feb 2006 | More Magazine Fashion awards - Most Addictive Online Shopping Site |
| Nov 2005 | Drapers Awards 2005 - E-tailer of the Year |
| Mar 2005 | Retail Week awards - Rising Star of the Year |
| Feb 2005 | More Magazine Fashion awards - Most Addictive Online Shopping Site |
| Feb 2005 | More Magazine Fashion awards - Must Have Partywear |
| Oct 2004 | AIM Awards - Best Performing Share |
| Sep 2002 | E-Commerce Awards - Highly Commended |
| Mar 2002 | Retail Week Awards - Best Newcomer Finalist |
| Dec 2000 | Voted 'Best Trendsetter' by Sunday Times |